Sir Richard Branson's Virgin Group Ltd. became the latest company to enter the digital music market and try to de-throne Apple's popular iTunes Store.

"Virigin Digital includes a digi-music store, screaming radio, portable device management tools, and a subscription service.

Said Branson: 'We worked directly with passionate music fans...and we've come up with a digital music service that...defines the Virgin energy and spirit'.

The firm said that the Digital Megastore will have a million tracks for 99 cents apiece, and tracks can be burned to CDs, no problems.

It also said that the service will include a digital music management tool to master the different audio sources currently available.

The service is available only in the United States, so far. It plans to extend it later on."[Via theinquirer]

The MethodShop Spin: Isn't the online music scene already too crowded? Everyone from Sony, Yahoo, Wal-Mart, Napster, Microsoft and Real Networks are trying to pick up the scraps left behind by Apple's iTunes Music Store. At this rate, we wouldn't be surprised if even Home Dept started a music store.