The Pocket DJ 5, which will sell for $199 and offer 5GB of storage, is likely to be compared to Apple's 4GB, $249 iPod Mini. A trim 20GB Dell DJ will sell for $249, a drop of $30 from the price of Dell's existing 20GB model. Dell believes that its relatively low prices on the music players and also on its plasma TVs, which start at $2,299, will help win over consumers.


The new DJ music players and plasma TVs are only one aspect of a broader effort begun last year by Dell, which aims to gain a position in the so-called digital home market.

[Via CNet]

The MethodShop Spin: Simply lowering the price of their music players is not going to help Dell in the ongoing battle to dominate the music market which Apple clearly has hold of. Dell will need to improve both the user interface of its electronics’ software, and the general OS used by these devices. Apple has mastered this arena by creating simple, elegant experiences for the end user. Ease of use, and stability are items Dell will need to improve on when it comes to their competing digital music players.