"EMI Music UK and The Carphone Warehouse will make Robbie Williams the first artist ever to release an entire album plus video content on a Memory Card - a tiny stamp size gizmo that slots straight into a mobile phone to deliver music on the move.

The pre-loaded memory card will be sold exclusively at The Carphone Warehouse’s 600 outlets across the UK. EMI and The Carphone Warehouse believe the new format marks the start of another era in digital music - one that will make it more tangible and accessible, especially to people without internet access."

[Via spymac]

The MethodShop Spin: They are gonna have to do better to entice consumers this is a viable alternative to other means of digital music distribution by getting better bands than Robbie Williams. Maybe its just me, but with the looks of Apple recently releasing commercials and ad spots with U2, EMI Music UK's going to need to be more creative :-)

Don't get me wrong..Its feasible to say this could be a great ulterior market, but the bar is raised to a new height with major players in the biz redefining the standard/future standards everyday. Another thing I cannot see is how well the audio quality will compare to that out of the tunes I have in my iPod.