XM Satellite Radio Holdings on Tuesday introduced a handheld portable version of its satellite radio, hoping to boost demand for its service beyond it primary audience of automobile owners.



The Delphi MyFi, which was developed with automotive parts and consumer electronics products maker Delphi, contains a rechargeable battery, a built-in antenna and on-board flash memory that allows users to pause and record more than five hours of XM programming.



The device will sell for $350 starting in early December at major chain store retailers Best Buy, Circuit City and online sites, XM said.



MyFi's launch will be backed by a television advertising campaign featuring singer Elton John. The company declined to disclose the size of the campaign.



[Via CNet]



The MethodShop Spin: Similar to what Apple did with the recent iPod U2 venture, but this time with satellite radio in the palm of your hands. I am thoroughly impressed by this player and size of its real-estate. Around the same size as the iPod (40 gig) model, this device looks very prosperous in the consumer sales market. I hope Apple is taking notes, as I have been asking myself when the iPod will become even better and allow its streaming web radio casts like in its iTunes app, play much like this MyFi's capabilities without the extra subscription fee XM charges current customers.





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