"The history of Apple Computer can be told through its advertisements as well as its products. There was, of course, the commercial that introduced the Macintosh. It was broadcast exactly once, during the 1984 Super Bowl, and signaled the company's bid to reclaim leadership in personal computers from IBM and its tiny, little-known software partner, Microsoft."
[Via CNet]

When asked about each other’s presence and competition, both Microsoft’s' Bill Gates and Apples' Steve Jobs only display a mellow and confined response. Both Jobs and Gates go way back together and have been in constant battle for share of the market for quite some time now. Jobs more so than Gates, undeniably lost the fight years ago with regards to PC distribution and manufacturing. Gates won and continues to win this front by his partnership with an array of manufacturers producing computers able to run Microsoft Windows (their native OS). However, Apple has lately flipped the table in this brawl. Though Apple realizes the PC war was won, the home electronics unit, specifically digital mobile devices is whats currently being fought. A war Apple was first on the ground for and seems to be the last that shall remain among many fierce competitors to the Apple attack.

It comes as no surprise that Apple has dominated this personal electronics war with the hit of its' Apple iPod and Apple iTunes. A true and tried technology that marries everyone’s favorite hobby; management, purchasing, and portability of their music collection. A technology package doing more today than just playing your mp3's, its a calendar manager, contact manager, and now Photo manager.

Microsoft now knows that Apples' proprietary strategy that once initially separated the two from partnering in the PC market, has unquestionably rose Apples shares and placed the company on a track towards success in this and future century’s. Microsoft (Gates) is only left to argue and curse how Apple is able to do such domination of a market and only hope to outdo Apple who was believed to no longer exist anymore until the digital music revolution came about and the iPod was born.

Maybee Gates should evaluate his company’s software and replace the gaps in its security features with functional and efficient software like that of Apples'. Microsoft has come about the music scene to late in the game and will only end up ripping ideas and technologies from Apple as it once did for Windows. More and more manufacturers will recognize partnership opportunities with Apple much like HP has in the past year, and the domination of iTunes and iPod will strive forward continuously.

Microsoft (Gates), as well as other PC software and computer makers, need to realize the irony in Apples' success. Apple became Apple and parted differences years ago initially because of a belief in not allowing third party companies to manufacture the company' product(s). This didn’t prove positive for the cheap appeal in personal computing, but now that Apple has perfected and continues to do so to its loved iPod and iTunes, partnerships fuel ingenuity for product development and also for licensed distribution (HP). It would almost be a spit in there own face if Apple was to sell out now and support wma music files and other various technologies in its software or products. Apple has always taken the harder and more challenging route, what makes Apple any different now? Does Gates honestly believe that if he had gotten to the iPod or idea of the iPod and iTunes first, that he wouldn’t have done the same thing?



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