In just two days iTunes customers have subscribed to more than one million Podcasts from the new iTunes Podcast Directory. iTunes 4.9 allows users to easily subscribe, manage and listen to Podcasts automatically delivered over the Internet to their computer and iPod.

"With the release of iTunes 4.9, listeners are voting with their ears,"said Adam Curry, co-founder of the PodShow Podcast Network.
"Subscriptions have dramatically increased across our entire PodShow Podcast Network, and I predict over the coming months that iTunes will introduce tens of millions of new listeners to the world of Podcasting."

"Podcasting is like cappuccino," said August Trometer, developer of iPodderX. "Gourmet coffee was around for a long time, but it took Starbucks to put it on the map. Apple is like the Starbucks of Podcasting and advertisers will take us more seriously now."

"iTunes has done what possibly no one else could have accomplished, propelled Podcasting into the mainstream," said Will Lewis, management consultant for KCRW. "Our servers have been swamped with a stratospheric increase in traffic. In fact, downloads have increased tenfold as a result of the iTunes 4.9 launch."