1/30/2006
MTV Networks Adds Shows to iTunes
This weekend MTV Networks (MTV, MTV2, Comedy Central, Nickelodeon and the N) added 14 popular television shows to the iTunes Music Store. The new content features top-rated favorites such as Punk'd, South Park, Dora the Explorer, SpongeBob SquarePants and Laguna Beach.
Networks adding TV shows to iTunes isn't anything new. What makes this deal special is that select episodes from Comedy Central and Nickelodeon are being made available on iTunes in advance of their network airing. The other networks with content on iTunes currently only post shows for download after they have already aired.
On January 30th, Comedy Central will release a free episode of the animated series Drawn Together on iTunes. The same episode isn't set for broadcast until February 1st - making it the first iTunes TV Premiere.
A couple quick notes about the 14 new MTV Networks shows:
There are now over 40 TV shows available for download in the iTunes Music Store.
Networks adding TV shows to iTunes isn't anything new. What makes this deal special is that select episodes from Comedy Central and Nickelodeon are being made available on iTunes in advance of their network airing. The other networks with content on iTunes currently only post shows for download after they have already aired.On January 30th, Comedy Central will release a free episode of the animated series Drawn Together on iTunes. The same episode isn't set for broadcast until February 1st - making it the first iTunes TV Premiere.
A couple quick notes about the 14 new MTV Networks shows:
- Nickelodeon's Dora is the first preschool program available on iTunes
- COMEDY CENTRAL's Stand-Up is iTunes' first stand-up comedy program
- MTV's Laguna Beach and Real World/Road Rules Challenge: Gauntlet 2 are the first reality-based titles available on iTunes.
There are now over 40 TV shows available for download in the iTunes Music Store.
I find free sites like http://www.liketelevision.com to be much more interesting than what is or will be available on traditional broadcasting. Quirky, bizarre, hard to find and campy content is more appealing to me than the next episode of "Scrubs". Their model (add supported), is the only type that will survive. This ITunes model will fail. Unlike audio tracks, video is too readily available over traditional networks, and few will pay for the luxury of on demand. Even hospitality based VoD is going ad supported. Welcome to the brave new world of narrowcasting.
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