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Apple Event Lacks Wow
Taking the stage at today’s announcement, CEO Steve Jobs said, “We’ve got some fun things to introduce today. Sort of medium-scale things.” As soon as Jobs said “medium-scale things” I knew everyone with high hopes for today’s announcement probably felt a pit in their stomach. After all the hype around Apple’s invitation to see some “fun new products,” Apple only announced an Intel-based Mac ($799) and a high-end speaker, the iPod Hi-Fi ($349). Apple also announced some expensive leather iPod cases ($99). Did today’s “fun new products” announcement really require a special event? Usually Apple just adds minor new products to their website and issues a few press releases. Anyone else feel underwhelmed?
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