5/10/2006
Steve Jobs kills Disney Happy Meals
Apparently toys are off the menu when it comes to promoting Disney movies in McDonald's Happy Meals. The two companies are ending their 10-year, $1.3 billion cross-promotional deal at the end of the 2006 summer movie season.What ended the relationship? Disney board member Steve Jobs doesn't care much for the food at McDonald's and wants to stop using it to promote Disney/Pixar films like Finding Nemo and Cars to kids. According to the LA Times, Steve Jobs expressed his uncertainty about using Happy Meals to help promote films in a conference call last year. Jobs, Apple CEO and Pixar Animation Studios chief, is now Disney's largest shareholder after Disney's recent purchase of Pixar.
Steve Jobs is a pescetarian (a vegetarian who eats fish), but his distaste for McDonald's isn't without basis. According to nutrition information posted online, the average US McDonald's Happy Meal contains 670 calories, with 26g of fat and 4.5 g of trans fat (cheeseburger, small fries and Sprite). This isn't exactly a healthy kids meal considering about 19% of American children under age nine are considered overweight.
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how does the exclusion of plastic toys make a happy meal healthy or unhealthy?
[*] posted by 
> : May 10, 2006 10:43 AM
> : May 10, 2006 10:43 AM
He is trying to take away the main attraction of the Happy Meal in hopes that it will make the HM undesirable to kids.
[*] posted by > : May 11, 2006 1:57 AM
> : May 11, 2006 1:57 AM
How in the world do you attribute this to Steve Jobs? That's a stretch!
Disney and McDonalds have been up in arms over this partnership for years since Atlantis, Treasure Planet, Home on The Range - big losers for Happy Meal toy promotions and food sales.
This long-term partnership was made in the early 90's when Disney produced hits like Aladdin and Lion King.
There's a 99.99% chance that this had anything to do with Jobs being a vegetarian. If an iPod McDonalds Happy Meal would sell more iPods and Macs, I'm sure Jobs would jump at it without blinking.
(I would buy the iPod Happy Meal by the way)
Disney and McDonalds have been up in arms over this partnership for years since Atlantis, Treasure Planet, Home on The Range - big losers for Happy Meal toy promotions and food sales.
This long-term partnership was made in the early 90's when Disney produced hits like Aladdin and Lion King.
There's a 99.99% chance that this had anything to do with Jobs being a vegetarian. If an iPod McDonalds Happy Meal would sell more iPods and Macs, I'm sure Jobs would jump at it without blinking.
(I would buy the iPod Happy Meal by the way)
tony, check out that link to the LA Times article. Steve Jobs said this in a confeence call last year:
"There is value" in fast-food tie-ins, but there are also some concerns, as our society becomes more conscious of some of the implications of fast food."
"There is value" in fast-food tie-ins, but there are also some concerns, as our society becomes more conscious of some of the implications of fast food."
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