5/10/2006
Steve Jobs kills Disney Happy Meals
Apparently toys are off the menu when it comes to promoting Disney movies in McDonald's Happy Meals. The two companies are ending their 10-year, $1.3 billion cross-promotional deal at the end of the 2006 summer movie season.What ended the relationship? Disney board member Steve Jobs doesn't care much for the food at McDonald's and wants to stop using it to promote Disney/Pixar films like Finding Nemo and Cars to kids. According to the LA Times, Steve Jobs expressed his uncertainty about using Happy Meals to help promote films in a conference call last year. Jobs, Apple CEO and Pixar Animation Studios chief, is now Disney's largest shareholder after Disney's recent purchase of Pixar.
Steve Jobs is a pescetarian (a vegetarian who eats fish), but his distaste for McDonald's isn't without basis. According to nutrition information posted online, the average US McDonald's Happy Meal contains 670 calories, with 26g of fat and 4.5 g of trans fat (cheeseburger, small fries and Sprite). This isn't exactly a healthy kids meal considering about 19% of American children under age nine are considered overweight.
Post a Comment
permanent link |
8:18 AM
|
MethodShop.com
|
MethodShop.com
how does the exclusion of plastic toys make a happy meal healthy or unhealthy?
[*] posted by 
: May 10, 2006 10:43 AM
: May 10, 2006 10:43 AM
He is trying to take away the main attraction of the Happy Meal in hopes that it will make the HM undesirable to kids.
[*] posted by : May 11, 2006 1:57 AM
: May 11, 2006 1:57 AM
How in the world do you attribute this to Steve Jobs? That's a stretch!
Disney and McDonalds have been up in arms over this partnership for years since Atlantis, Treasure Planet, Home on The Range - big losers for Happy Meal toy promotions and food sales.
This long-term partnership was made in the early 90's when Disney produced hits like Aladdin and Lion King.
There's a 99.99% chance that this had anything to do with Jobs being a vegetarian. If an iPod McDonalds Happy Meal would sell more iPods and Macs, I'm sure Jobs would jump at it without blinking.
(I would buy the iPod Happy Meal by the way)
Disney and McDonalds have been up in arms over this partnership for years since Atlantis, Treasure Planet, Home on The Range - big losers for Happy Meal toy promotions and food sales.
This long-term partnership was made in the early 90's when Disney produced hits like Aladdin and Lion King.
There's a 99.99% chance that this had anything to do with Jobs being a vegetarian. If an iPod McDonalds Happy Meal would sell more iPods and Macs, I'm sure Jobs would jump at it without blinking.
(I would buy the iPod Happy Meal by the way)
tony, check out that link to the LA Times article. Steve Jobs said this in a confeence call last year:
"There is value" in fast-food tie-ins, but there are also some concerns, as our society becomes more conscious of some of the implications of fast food."
"There is value" in fast-food tie-ins, but there are also some concerns, as our society becomes more conscious of some of the implications of fast food."
Post a Comment
Links to this post:
YouTube
prevents viewers from downloading files off their site. But there
are ways around this. Here's a step-by-step tutorial on how to
rip video files off YouTube.com and convert them for your Video
iPod.
Wicked Lasers named their new flashlight the TORCH... and for good reason. The "TORCH" is technically a flashlight. It looks like a flashlight. Operates like a flashlight. But this is no ordinary flashlight. The TORCH is so bright that its beam can ignite flammable objects as fast as fire. 
In the past 20+ years, Cypress Hill has sold over 17 million records and been showered in multi-platinum and gold records. It was our pleasure to chat with Sen Dog about the future of Cypress Hill, his first solo album titled 
The average teenager these days probably has no idea who poor old Wilford is. But if you grew up during the 80's, then you probably remember Wilford from movies like Cocoon, The Natural and his many Quaker Oats Oatmeal commercials. Does Wilford Brimley really look like a cat? You decide.
As Twitter continues to gain in popularity and users, those of us already on Twitter might find ourselves in a position where we have to explain Twitter to a non-techie type person like Grandma. So what do you say when someone asks you something silly like "What is the Twitter?" or "Are you taking the Twitter?"
Bugs tend to freak us out. Mosquitoes, spiders, wasps, centipedes... you name it. If it crawls, bites or buzzes anywhere near our faces, then we squirm, swat and run. But what's worse than a little bug crawling on or biting you? How about a really, really big one? Here are some of the biggest bugs on Earth. Enjoy!. 
Instead of having to go to a separate site or use a specific application like Second Life, ROCKETON turns the entire Internet into a virtual world for browser based avatars. 
If you're looking for an inexpensive, lightweight pair of earbuds with fantastic bass, then Radius' Atomic Bass earbuds are the earbuds of your dreams.
In a time when so-called MC's rap about their bank accounts or invent the latest dance craze to sell records, Lupe Fiasco is on the other side of the spectrum. It's refreshing to find a mainstream rapper dealing with non-commercial issues with the passion and sheer lyrical skill that Lupe exemplifies.
Want
to upgrade the RAM in your
Mac Mini? You can definitely save a few bucks by buying a stripped
down Mac Mini and upgrading the RAM yourself. But before you
can install that extra RAM, you'll need to take a walk down to
your local hardware store and grab a couple putty knives.
Need
something to watch on your iPod or iPhone? Here's a tutorial that
explains how to use a program called Handbrake to rip DVD's
into iPod compatible MPEG-4 video files.
Is a weak arm or physical stamina keeping you from taking your Nintendo Wii gaming experience to the next level? Perhaps you should look into getting the Nintendo Wii Nunchuck Controller. This accessory adds even more innovation to the next generation of gaming and does it all with less physical movement.
Are
you trying to eject your iPod from your computer but the "Do
Not Disconnect" won't go away? Don't worry, this is a common
problem with a fairly easy solution.
So
Napster's gone pay, KaZaA is chock-full of viruses and spyware,
and you need someplace to get your file sharing on. Luckily
for you, there's BitTorrent! Here's a
tutorial to get you started. 
