10/05/2006
iPod Nano Commercials
Apple posted a downloadable QuickTime movie of the new iPod Nano ad on their website. You've probably already seen the ads on TV. If not, it's a slight departure from Apple's standard black silhouette dancer ads.Although these ads still feature a silhouette dancer, their focus is more on the new colors of the iPod Nano and less about the dancer. It's a very clever way to both evolve their iPod creative campaign and emphasize the new product colors.
And what iPod ad would be complete without a terrific soundtrack? The song featured in this commercial is called The Audience is Listening by Cut Chemist.
Marketing is definitely one of Apple's strengths. Sony could really use some talent like that right now. The Sony PSP ads have to be some of the worst tech ads on television. The advertising company TBWA/Chiat/Day is the brainchild behind all of Apple's iPod ads. Now Apple just needs to take that same creative energy and channel it in to their laptop and desktop computers ad.
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10:25 AM
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I think they should have a contest where Mac users make their own 30 second commercials that address the misconceptions people have about Macs, and show how and what they use them for.
That being said, I thought that iPod commercial was pretty cool. They can do that sort of thing with the iPod because, while it technically is a computer, it really only serves one purpose, listening to music (yes, I know it's also a hard drive but they don't even need to advertise that - yet).
The Mac needs to be sold in a different way.
That being said, I thought that iPod commercial was pretty cool. They can do that sort of thing with the iPod because, while it technically is a computer, it really only serves one purpose, listening to music (yes, I know it's also a hard drive but they don't even need to advertise that - yet).
The Mac needs to be sold in a different way.
[*] posted by 
: September 15, 2005 10:24 AM
: September 15, 2005 10:24 AM
Hey, I think it's great that Apple is successful on the level they are. But let's face it, if Macs start getting too popular, won't we run the risk of drawing the attention of hackers and people that make nasty little viruses? I have never been sure, but I often think that a large part of why we don't have a problem with virsuses is because we are the "little fish." More popularity may prove to be our downfall.
Just a thought....
Just a thought....
[*] posted by : September 20, 2005 11:27 AM
: September 20, 2005 11:27 AM
Hi, can anyone tell me who did the music for the ipod nano commercial?
Thanks!
Thanks!
[*] posted by : September 21, 2005 10:41 PM
: September 21, 2005 10:41 PM
It's called Gimme That. The name of the artist is The Resource. You can get it at iTunes (of course)!
[*] posted by : September 24, 2005 10:56 PM
: September 24, 2005 10:56 PM
I don't know who directed these spots but they are a complete rip-off of Olivier Gondry's Tiga video!!!
(and I know Olivier did not direct these ipod spots)
What a shame.
(and I know Olivier did not direct these ipod spots)
What a shame.
[*] posted by : September 16, 2006 7:55 PM
: September 16, 2006 7:55 PM
Brilliant marketing, thanks for the song name, I'll admit it, I saw the commercial and bought one an hour later.
[*] posted by : September 18, 2006 5:53 PM
: September 18, 2006 5:53 PM
excellent TV ad. good music with cool visual effects are sure to draw attention
[*] posted by : September 21, 2006 2:56 AM
: September 21, 2006 2:56 AMLinks to this post:
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