10/16/2006
Red iPod Helps Fight AIDS
Looks like all the rumors were true. Say hello to the new special edition red iPod Nano.Bono, Oprah Winfrey and other celebrities have partnered with Apple Computer on a special red-colored iPod Nano to help raise money for a new charity aimed at battling AIDS in Africa called PRODUCT RED.
To help promote the new red iPod, both Oprah and Bono bought 10 red iPods at Apple's retail store in Chicago. The video aired last Friday on "The Oprah Winfrey Show" (video).
Apple has agreed to donate $10 from the sale of each red iPod to the PRODUCT RED charity to help women and children affected by HIV/AIDS in Africa.
The PRODUCT RED charity was created by Bono and Bobby Shriver, Chairman of DATA. They hope to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce PRODUCT RED branded products. Other companies that plan on offering special PRODUCT RED items include the Gap, Converse, Armani, American Express and Motorola.According to AppleInsider, rumors of a red-colored iPod first surfaced when Bono was overheard at Dublin's Patrick Guilbaud restaurant "discussing a new charity red AmEx card and red iPod."
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Crap, I so want one. The only drawback is that I want one that stores 40GB, not 4.. :(
But I do love the 24h battery, awesome new casing and the fact that it's so freakishly thin. Kind of worried it'll snap in my back pocket, though :)
But I do love the 24h battery, awesome new casing and the fact that it's so freakishly thin. Kind of worried it'll snap in my back pocket, though :)
[*] posted by 
: October 17, 2006 11:16 AM
: October 17, 2006 11:16 AM
I'm an advertiser and this is just sheer brilliance insofar as what I can see of this smart move to sell more Nano's. Let's be serious for a minute here. Apple has become efficient and therefore profitable in the development of the iPod range and the Nano especially; it's aimed to reel you in to the other iPod products. Cause Marketing does not work for everyone, however Apple has taken a bold step here. Ironically enough, where Steve Jobs is not known for donating to charity, Bill Gates has given away a lot of his own money though. Considering his total wealth; nope. But if you evaluate this from the level of the average person, it crushes most individuals in a blink. That was to cover my @ss for the wiseguys.
Having looked at this "joinred" website, and note what other brands are lurking about, well I am not all that convinced of the sincerity of this 'cause buying' drive. I've worked on two similar campaigns before, and it looks like the same sort of emotional, heart string tugging woohaa that is served up time and time again. No doubt that some good will come out of this, however you have to remember this. Those who put this together are here to make themselves money and you're going to give it to them, because they're associating themselves with HIV/AIDS, and you want to do something about it - and also score for yourself. ;)
There's nothing wrong with that in itself, however if you were to give the whole $200 to someone else and could forgo the; "Look at how my $10 changed the world!" - and instead just give that $200 anyway - and know that would make a much bigger difference, then maybe this campaign gets its true and real meaning.
Don't get me wrong, I think it is a stroke of marketing / advertising genius. I won't deny that. It's just not probably what it says it is. What's really in this for the brands who paid for this '(RED)' website?
Having looked at this "joinred" website, and note what other brands are lurking about, well I am not all that convinced of the sincerity of this 'cause buying' drive. I've worked on two similar campaigns before, and it looks like the same sort of emotional, heart string tugging woohaa that is served up time and time again. No doubt that some good will come out of this, however you have to remember this. Those who put this together are here to make themselves money and you're going to give it to them, because they're associating themselves with HIV/AIDS, and you want to do something about it - and also score for yourself. ;)
There's nothing wrong with that in itself, however if you were to give the whole $200 to someone else and could forgo the; "Look at how my $10 changed the world!" - and instead just give that $200 anyway - and know that would make a much bigger difference, then maybe this campaign gets its true and real meaning.
Don't get me wrong, I think it is a stroke of marketing / advertising genius. I won't deny that. It's just not probably what it says it is. What's really in this for the brands who paid for this '(RED)' website?
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