10/23/2007
Napster Mobile Coming to U.S.
AT&T is making Napster's entire music catalog (5 million songs) available for direct-to-mobile purchase in mid-November via a new service called Napster Mobile. While not compatible with the iPhone, the catalog will be accessible via AT&T's network for the price of $1.99/song or 5 tracks for $7.49.Matchbox Twenty's new album "Exile on Mainstream" will kick off the service.
Two things strike me as odd about this deal:
- It's kind of weird that AT&T didn't try to integrate any music system on their phones with iTunes. They already have a pretty solid relationship with Apple. In the US, AT&T is the only approved mobile carrier for the iPhone.
- When it comes to music, are people really ready to leave their iPods behind and just use their phones? Maybe if you have an iPhone, otherwise, probably not. The media player built into my brand new BlackBerry Curve sucks so bad that I just bought an iPod Touch.
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ATT got a good feel of the online music selling industry by riding on top of the IPhone.. Now they would like to dump apple and be on their own… pretty logical..
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