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10/02/2007

Radiohead Says Name Your Own Price for New Album



Radiohead is making its newest album, In Rainbows, available online at whatever price point consumers feel they should pay for it. The 10-track album will be released as a digital download starting October 10th. The announcement was made online by Radiohead guitarist Jonny Greenwood.



When users try to order In Rainbows on Radiohead.com, they will see a question mark next to a blank price box. If you click on the question mark, the message "It’s up to you" comes up. A subsequent screen reassures fans: "No really, it’s up to you."

Unfortunately, because In Rainbows will only be available on Radiohead's website, the album will not be eligible for chart ranking. It's too bad. I'm sure they'd be #1.

The band, led by Thom Yorke, are also planning a traditional CD release of In Rainbows for early 2008 that they will publish themselves. Radiohead decided not to use a record label after fulfilling their contract with EMI following their 2003 album 'Hail to the Thief.'

Did Radiohead just hammer the last nail into the record industry's coffin or make a huge mistake? Time will tell. In the meantime, at least we can't get busted for downloading a torrent of In Rainbows.

BeSocial: flickr | methodshop

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This is an excellent idea, but would not work with many bands. With Radiohead we are basing our purchase on brand recognition. Some people are going to pay them 10$ or 15$ simply because they know what, within reason, they will be getting, sight unseen. With newer bands especially this is an impossible business model.
 


does anyone know if they will accept paypal????
 


i put in $1.

To be fair, there has only been one Radiohead song I've ever liked, 'Talk Show Host' (on the remake of Romeo and Juliet). If this proves to be a good album, then I'll support them more later on.

I just love to be a part of this new system. :) F-ck the RIAA, support your artists directly (coming from a musician, as well), yarr.
 


Considering that artists only make about 12 cents a song for downloads on iTunes, even if you pay 1 pound (about $2) Radiohead will still come out ahead.
 









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