2/08/2008
Apple Pulls Out of NAB
According to Macinstein & TVTechnoogy, Apple is pulling out of NAB this year. In years past Apple has always had one of the largest booths at the NAB (National Association of Broadcasters) trade show. Actually the last time I was at NAB, Apple's booth was the best part of the show."Apple is participating in fewer trade shows this year. Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways." ~ Anuj Nayar, Senior Manager of PR at Apple
Adding insult to ingury, Apple's main competitor in the broadcast industry, Avid, also pulled out of NAB. Looks like CES was the trade show to be at this year, not NAB.
Dennis Wharton, from the NAB, confirmed Apple’s pullout on TVTechnoogy, but adds this confusing comment: "We’re talking about some on-site business opportunities with Apple." I'm not exactly sure what that is suppose to mean.
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10:43 AM
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Jonny
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Jonny
So is this just pulling out of the main hall or alltogether? I’m thinking they’ll have some kind of presence there, though it might be in a different building...
[*] posted by 
: February 14, 2008 1:14 PM
: February 14, 2008 1:14 PM
Yeah, I had heard that a couple weeks ago. It will be interesting to see how that works
[*] posted by : February 14, 2008 1:14 PM
: February 14, 2008 1:14 PM
I've heard they will be making personal/workgroup demos, but won't have any MAJOR announcements. Just a point increase for FCP.
Any other announcements will be not NAB focused.
AVIDs doing the same thing.
Any other announcements will be not NAB focused.
AVIDs doing the same thing.
[*] posted by : February 14, 2008 1:15 PM
: February 14, 2008 1:15 PMPost a Comment
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