6/24/2008
Political Online Ad Spending by Clinton and Obama Campaigns
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3:48 PM  |
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While attending a Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online," Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff.Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. Obama also geotargeted his ads, especially in North Carolina, and helped voters find local polling places. As a result, Obama's campaign ads accumulated millions of online impressions and helped Obama secure North Carolina. Did the Clinton campaign underestimate the power of Internet advertising?
The Obama campaign spent $3 million dollars online between January and April 2008
In comparison, Hillary Clinton only spent $500k online between the end of 2007 and April 2008
Notice anything missing from these charts? Google is gobbling up all the advertising money and big name news sources like New York Times and MSNBC.com are completely missing.
Are ad buyers making a mistake? When it comes to political advertising, what's more valuable - cheap clicks or niche audiences?
BlogAds.com CEO, Henry Copeland, goes over his notes before participating the Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online"
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Labels: advertising, events, tech news
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3:48 PM
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MethodShop.com
if you advertise with bloggers, you can help build buzz. everyone ignores google adwords anyway
[*] posted by 
: June 24, 2008 5:58 PM
: June 24, 2008 5:58 PM
Thanks much for posting about this. If you want to learn more details about Clinton's and Obama's online ad spending, or view actual flash-based ads run by the campaigns, check out ClickZ's Campaign '08 section: http://www.clickz.com/showPage.html?page=news/campaign08
- Kate Kaye
- Kate Kaye
[*] posted by : June 25, 2008 9:47 AM
: June 25, 2008 9:47 AM
obama really has an impressive newsletter.
i signed up for both clinton and obama's newsletters last year. obama still send me great content every week.
clinton only sent me a few emails and the quality sucked.
she really screwed up the online aspect of her campaign.
i signed up for both clinton and obama's newsletters last year. obama still send me great content every week.
clinton only sent me a few emails and the quality sucked.
she really screwed up the online aspect of her campaign.
[*] posted by : June 25, 2008 12:39 PM
: June 25, 2008 12:39 PMLinks to this post:
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