6/24/2008
Political Online Ad Spending by Clinton and Obama Campaigns
While attending a Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online," Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff.Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. Obama also geotargeted his ads, especially in North Carolina, and helped voters find local polling places. As a result, Obama's campaign ads accumulated millions of online impressions and helped Obama secure North Carolina. Did the Clinton campaign underestimate the power of Internet advertising?
The Obama campaign spent $3 million dollars online between January and April 2008
In comparison, Hillary Clinton only spent $500k online between the end of 2007 and April 2008
Notice anything missing from these charts? Google is gobbling up all the advertising money and big name news sources like New York Times and MSNBC.com are completely missing.
Are ad buyers making a mistake? When it comes to political advertising, what's more valuable - cheap clicks or niche audiences?
BlogAds.com CEO, Henry Copeland, goes over his notes before participating the Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online"
methodshop
Labels: advertising, tech news
Post a Comment
permanent link |
3:48 PM
|
MethodShop.com
|
MethodShop.com
if you advertise with bloggers, you can help build buzz. everyone ignores google adwords anyway
[*] posted by 
: June 24, 2008 5:58 PM
: June 24, 2008 5:58 PM
Thanks much for posting about this. If you want to learn more details about Clinton's and Obama's online ad spending, or view actual flash-based ads run by the campaigns, check out ClickZ's Campaign '08 section: http://www.clickz.com/showPage.html?page=news/campaign08
- Kate Kaye
- Kate Kaye
[*] posted by : June 25, 2008 9:47 AM
: June 25, 2008 9:47 AM
obama really has an impressive newsletter.
i signed up for both clinton and obama's newsletters last year. obama still send me great content every week.
clinton only sent me a few emails and the quality sucked.
she really screwed up the online aspect of her campaign.
i signed up for both clinton and obama's newsletters last year. obama still send me great content every week.
clinton only sent me a few emails and the quality sucked.
she really screwed up the online aspect of her campaign.
[*] posted by : June 25, 2008 12:39 PM
: June 25, 2008 12:39 PMPost a Comment
Links to this post:
YouTube
prevents viewers from downloading files off their site. But there
are ways around this. Here's a step-by-step tutorial on how to
rip video files off YouTube.com and convert them for your Video
iPod.
Wicked Lasers named their new flashlight the TORCH... and for good reason. The "TORCH" is technically a flashlight. It looks like a flashlight. Operates like a flashlight. But this is no ordinary flashlight. The TORCH is so bright that its beam can ignite flammable objects as fast as fire. 
The average teenager these days probably has no idea who poor old Wilford is. But if you grew up during the 80's, then you probably remember Wilford from movies like Cocoon, The Natural and his many Quaker Oats Oatmeal commercials. Does Wilford Brimley really look like a cat? You decide.
As Twitter continues to gain in popularity and users, those of us already on Twitter might find ourselves in a position where we have to explain Twitter to a non-techie type person like Grandma. So what do you say when someone asks you something silly like "What is the Twitter?" or "Are you taking the Twitter?"
Bugs tend to freak us out. Mosquitoes, spiders, wasps, centipedes... you name it. If it crawls, bites or buzzes anywhere near our faces, then we squirm, swat and run. But what's worse than a little bug crawling on or biting you? How about a really, really big one? Here are some of the biggest bugs on Earth. Enjoy!. 
Instead of having to go to a separate site or use a specific application like Second Life, ROCKETON turns the entire Internet into a virtual world for browser based avatars. 
If you're looking for an inexpensive, lightweight pair of earbuds with fantastic bass, then Radius' Atomic Bass earbuds are the earbuds of your dreams.
In a time when so-called MC's rap about their bank accounts or invent the latest dance craze to sell records, Lupe Fiasco is on the other side of the spectrum. It's refreshing to find a mainstream rapper dealing with non-commercial issues with the passion and sheer lyrical skill that Lupe exemplifies.
Want
to upgrade the RAM in your
Mac Mini? You can definitely save a few bucks by buying a stripped
down Mac Mini and upgrading the RAM yourself. But before you
can install that extra RAM, you'll need to take a walk down to
your local hardware store and grab a couple putty knives.
Need
something to watch on your iPod or iPhone? Here's a tutorial that
explains how to use a program called Handbrake to rip DVD's
into iPod compatible MPEG-4 video files.
Is a weak arm or physical stamina keeping you from taking your Nintendo Wii gaming experience to the next level? Perhaps you should look into getting the Nintendo Wii Nunchuck Controller. This accessory adds even more innovation to the next generation of gaming and does it all with less physical movement.
Are
you trying to eject your iPod from your computer but the "Do
Not Disconnect" won't go away? Don't worry, this is a common
problem with a fairly easy solution.
So
Napster's gone pay, KaZaA is chock-full of viruses and spyware,
and you need someplace to get your file sharing on. Luckily
for you, there's BitTorrent! Here's a
tutorial to get you started. 
