mobile version
methodshop LLC

rssnews,
reviews &
how to's

methodshop
 
facebook
itunes
flickr
amazon
apple
twitter
  home | gadgets | games | music | video | picts | reviews | tutorials | about Connect with Facebook
  corner





6/24/2008

Political Online Ad Spending by Clinton and Obama Campaigns



While attending a Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online," Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff.

Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. Obama also geotargeted his ads, especially in North Carolina, and helped voters find local polling places. As a result, Obama's campaign ads accumulated millions of online impressions and helped Obama secure North Carolina. Did the Clinton campaign underestimate the power of Internet advertising?




The Obama campaign spent $3 million dollars online between January and April 2008





In comparison, Hillary Clinton only spent $500k online between the end of 2007 and April 2008


Notice anything missing from these charts? Google is gobbling up all the advertising money and big name news sources like New York Times and MSNBC.com are completely missing.

Are ad buyers making a mistake? When it comes to political advertising, what's more valuable - cheap clicks or niche audiences?



BlogAds.com CEO, Henry Copeland, goes over his notes before participating the Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online"



methodshop

Labels: , ,




Post a Comment








if you advertise with bloggers, you can help build buzz. everyone ignores google adwords anyway
 


mccain cant even use email
 


Thanks much for posting about this. If you want to learn more details about Clinton's and Obama's online ad spending, or view actual flash-based ads run by the campaigns, check out ClickZ's Campaign '08 section: http://www.clickz.com/showPage.html?page=news/campaign08

- Kate Kaye
 


obama really has an impressive newsletter.

i signed up for both clinton and obama's newsletters last year. obama still send me great content every week.

clinton only sent me a few emails and the quality sucked.

she really screwed up the online aspect of her campaign.
 









Links to this post:

Create a Link




Home






rssRSS Subscribe rssEmail Subscribe

methodshop on Facebook
Features
arrowHow to Copy Music Off Your iPod or iPhone
mac miniHas a virus or hard drive crash wiped out your entire music collection on your computer? No problem. Here's how to copy music off your iPod or iPhone and back onto your computer.

arrowThe Biggest Bugs on Earth
bugsBugs tend to freak us out. Mosquitoes, spiders, wasps, centipedes... you name it. If it crawls, bites or buzzes anywhere near our faces, then we squirm, swat and run. But what's worse than a little bug crawling on or biting you? How about a really, really big one? Here are some of the biggest bugs on Earth. Enjoy!.

boxeearrowHack Your Apple TV with Boxee
Boxee is a free open source cross-platform media center and entertainment hub that can play movies, TV shows, music and photos, as well as streaming content from websites like Hulu, Netflix, CBS, Comedy Central, Last.fm, and flickr. All you need to hack your Apple TV so it can use Boxee is a USB stick. If you own an Apple TV, then you need Boxee. Install Boxee and set your Apple TV free.

imagearrowHow to Auto Follow People on Twitter
There's a way to auto follow your followers on Twitter. This auto follow Twitter trick can be pretty useful if you find yourself managing a Twitter account for a public figure, company or celebrity.

arrowRip DVD's for Your iPod or iPhone
handbrakeNeed something to watch on your iPod or iPhone? Here's a tutorial that explains how to use a program called Handbrake to rip DVD's into iPod compatible MPEG-4 video files.

yetiarrowYeti Sports
Like to smack penguins with baseball bats? Should your Yeti catch the penguin at the right moment and angle, you might just hit one out of the park, or arctic continent.

ipodarrowRejected iPod Engravings
When purchasing a new iPod from the Apple store, you can choose to have a custom message laser engraved on the back. These were the rejects.
 

Archives








[ home ]
[ games ]
[ music ]
[ video ] RSSXML
digg blogpulse google mobile spain china france japan
cc This page is powered by Blogger. Isn't yours?

Contact Us | About MethodShop.com | Search
MethodShop.com LLC ®1996-2010. All rights reserved.

methodshop.com
prev top