7/14/2008
Rocketon Turns The Web Into Giant Avatar Playground
Steve Hoffman and Eric Hayashi are certainly well-rounded interactive entertainment executives. Their bios are full of so many impressive entertainment and gaming companies that it will make your head spin. Combined, Steve and Eric have worked at Vivendi Universal Games, Virgin Interactive, Infospace, Hasbro Interactive, Sega and Atari.So what did Steve and Eric do with all that experience? What was the culmination of this vast interactive knowledge? In 2007, Steve and Eric joined forces with Naomi Kokubo and co-founded ROCKETON, a new type of multiplayer social experience that spans the entire web.
Instead of having to go to a separate site or use a specific application like Second Life, ROCKETON turns the entire Internet into a virtual world for browser based avatars. Think of ROCKETON like Second Life + PMOG with a twist of Facebook and a dash of StumbleUpon. It's a Web 2.0 evolutional twist on virtual reality.
MethodShop was lucky enough to get some time with Steve and Eric and grilled them pretty hard about ROCKETON. A link to the full interview is below. Enjoy.
Interview: ROCKETON's Steve Hoffman and Eric Hayashi
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excellent interview, thankyou. i'm fascinated by this emerging "second layer" virtual world and love your Q&A.
[*] posted by 
: July 14, 2008 8:17 AM
: July 14, 2008 8:17 AM
In Second Life, your unmolested avatar enjoys an androgyny envied by David Bowie. If Second Life aimed to further social progress or incubate new business models, this sexlessness would be an asset, since it eliminates gender bias.
[*] posted by : July 14, 2008 5:52 PM
: July 14, 2008 5:52 PMPost a Comment
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