10/16/2009
Piano Staircase [video]
How do you convince an increasingly overweight population to get a little more exercise by taking the stairs instead of the escalator? What if you make it fun?The Fun Theory team chose a German metro staircase for their piano experiment. They connected pressure sensors to thin black and white colored decals and installed them on each step. The team then rigged each decal to play the corresponding piano sound each time someone stepped on one of the sensors [video].
From helping the environment to helping yourself, Volkswagen's clever "Fun Theory" viral ad campaign attempts to change people’s behavior for the better. We're not sure it will help them sell cars, but at least they are helping people while associating their brand with fun and innovation.
methodshop
Labels: advertising, video
9/09/2009
Guy Catches Laptop With His Butt [video]
What's 
methodshop
Labels: advertising, video
7/10/2009
G.I. Joe Marketing Helicopter - Storming a Beach Near You [video]
Brace yourself! Your relaxing afternoon at the beach this weekend might be interrupted by a G.I. Joe marketing stunt.This past July 4th weekend, a helicopter emblazoned with the G.I. Joe logo and dangling an actor dressed in fatigues was spotted along shorelines from Coney Island to Belmar, NJ. The helicopter stunt is a clever twist on the traditional beach promotion - banners being dragged behind prop planes.
Despite the military nature of G.I. Joe, the promotion did not cause any major panics, just a lot of curious beach goers trying to figure out what was going on.
The movie, G.I. Joe: The Rise of Cobra, hits theaters on August 7th.
methodshop
Labels: advertising, movies
12/07/2008
5 Tools to Make #Twitter More Productive
Twitter is a great service. But their lack of features is mind-boggling. Thank God 3rd parties have stepped in and made Twitter what it is today.If you are tweeting anyway, you might as well get the most out of it. Here are....
5 Tools to Make Twitter More Productive:
- Twitter Groups - Got a lot of Twitter followers? Want to easily customize your messaging to them? Twitter Groups allows you to tag/organize your followers into groups. Then you can send a custom messages to your Twitter Groups all at once. The days of sending messages to your Twitter followers one by one are over.
- TweetVolume - Want to do a little marketing research and find out what people are talking about on Twitter? TweetVolume is a frequency search tool to see how often a unique name (person, brand, etc) is mentioned on Twitter.
- TweetStats - While you are doing some research, take a look at yourself. TweetStats tells you fun stuff about your Twitter account like your tweets per hour, tweets per month, tweet timeline and even Reply statistics.
- TwitterMail - With TwitterMail you can setup a secret email address for your Twitter accounts and tweet via email. The body of the message will be published in your Twitter Profile. The subject field in your emails can be used to type in a time and schedule your tweets to post automatically.
- TwitPic - TwitPic lets you share photos on Twitter. Just like with TwitterMail, you create a secret email address for your account and email your photos directly to your Twitter account. Snap away with your mobile phone. Now you can capture your moments and share them with your Twitter friends as they happen. Just be sure to use the Subject line of your email to type your message. It's the opposite of TwitterMail so pay attention... especially when you're wasted. A drunken tweet could get you fired.
Have no idea what Twitter is all about? Here's a 101 primer on Twitter and tips on how to explain it to someone like... your Grandma.
Tutorial: How to Explain Twitter to Your Grandma
Feeling wild? You can follow @methodshop on Twitter here.
methodshop
Labels: advertising, social networking
10/30/2008
Amazing Japanese Fountain [video]
Sometimes the strangest innovations come out of Japan. For example, a subway pedestrian kickstand or Dasubee the Elephant Urinal Cleaner. But the video clip below from YouTube (Japan) is just amazing.The Canal City Mall has a water fountain that can display text and shapes using gravity and time released bursts of water. How soon until a few of these fountains show up in Vegas casinos?
If the video above fails to play, click here.
methodshop
Labels: advertising, video
8/04/2008
Vista Can't Win
Microsoft's Vista operating system is just a public relations dog. Users don't want it. Large companies don't want to support it. And reviewers panned it.
Microsoft is desperately trying to repair Vista's reputation. Last week Microsoft posted videos at MojaveExperiment.com of a test involving about 140 randomly chosen computer users who had low opinions of Vista. These users had no experience with it, so they were shown what was said to be the company's new operating system, called "Mojave."
In nearly all the cases, they liked what they saw.
So what does this mean? Is Vista a decent operating system after all? Perhaps, but Microsoft unfortunately released Vista around the same time as Apple's Leopard operating system. Reviewers couldn't help themselves from comparing the two systems and Microsoft quickly took the 2nd place position.
The next Microsoft operating system is still years away. Will users eventually switch over to Vista or jump ship and buy a Mac?
methodshop
Microsoft is desperately trying to repair Vista's reputation. Last week Microsoft posted videos at MojaveExperiment.com of a test involving about 140 randomly chosen computer users who had low opinions of Vista. These users had no experience with it, so they were shown what was said to be the company's new operating system, called "Mojave."
In nearly all the cases, they liked what they saw.
So what does this mean? Is Vista a decent operating system after all? Perhaps, but Microsoft unfortunately released Vista around the same time as Apple's Leopard operating system. Reviewers couldn't help themselves from comparing the two systems and Microsoft quickly took the 2nd place position.
The next Microsoft operating system is still years away. Will users eventually switch over to Vista or jump ship and buy a Mac?
methodshop
Labels: advertising, tech news
6/24/2008
Political Online Ad Spending by Clinton and Obama Campaigns
While attending a Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online," Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff.Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. Obama also geotargeted his ads, especially in North Carolina, and helped voters find local polling places. As a result, Obama's campaign ads accumulated millions of online impressions and helped Obama secure North Carolina. Did the Clinton campaign underestimate the power of Internet advertising?
The Obama campaign spent $3 million dollars online between January and April 2008
In comparison, Hillary Clinton only spent $500k online between the end of 2007 and April 2008
Notice anything missing from these charts? Google is gobbling up all the advertising money and big name news sources like New York Times and MSNBC.com are completely missing.
Are ad buyers making a mistake? When it comes to political advertising, what's more valuable - cheap clicks or niche audiences?
BlogAds.com CEO, Henry Copeland, goes over his notes before participating the Personal Democracy Forum panel titled "New Ways of Making (and Spending) Money Online"
methodshop
Labels: advertising, events, tech news
12/13/2007
The World’s Most Famous Photoshop Fakes
All professional photographs are usually touched-up a tiny bit. Sometimes specks of dust need to be removed, maybe the image needs a little bit of color correction or even a dose of red eye reduction.Then there are images that get completely 'shopped (aka Photoshopped). For example, look at the terrible image of Oprah to the right from a 1989 issue of TV Guide. Oprah's head doesn't even look natural transplanted on Ann-Margret's body. It's ridiculous!
While "Photoshopping" an image might be a creative opportunity for artistic photographers and designers, for news editors, it can all be a bit of a nightmare once the public finds out.
Here are 7 of the most famous Photoshop fakes according to Photopreneur.com.
methodshop
Labels: advertising, pics
4/18/2007
Fast Food: Ads vs Reality
Here's a photo comparison of fast food items and their advertising images. Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all...
You can see more pictures from the article "Fast Food: Ads vs Reality" on http://www.thewvsr.com
methodshop
You can see more pictures from the article "Fast Food: Ads vs Reality" on http://www.thewvsr.com
methodshop
Labels: advertising, pics
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Turkey Bowl is a 3D perspective target game where you celebrate the fall harvest by knocking over turkeys with bowling apples. Here's a hint, the turkeys further away are worth more points. Happy Thanksgiving!!!
Has a virus or hard
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