The Moth is a non-profit group based in New York City devoted to furthering the art and enjoyment of storytelling. The stories range from funny tales by comedians to heartfelt tales of horror from people who survived Hurricane Katrina.

The Moth was founded in 1997 by poet and novelist George Dawes Green. Previous notable storytellers have included Andy Borowitz, Ana Marie Cox, Joe Lockhart, Jonathan Ames, Ethan Hawke, Darryl "DMC" McDaniels (Run DMC), Adam Wade, George Plimpton, Gay Talese, Mira Nair, Moby, and Lili Taylor.

Subscribe: The Moth Podcast (via iTunes)

This month The Moth finally launched a podcast. I just subscribed to The Moth Podcast on iTunes [link] so I can watch it on my iPhone. Unfortunately the podcast is currently only offered as audio only. I hope they launch a video version soon. It's fun watching these storytellers up on stage.

Here's a clip I found on YouTube of Adam Wade winning The Moth's 2006 Grand Slam Championship of storytelling. Adam Wade was a former NBC Page For Late Night With Conan O'Brien. Wade's story is about his adventures with some of the members of the crew.





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Labels: itunes, podcasting

The U.S. podcasting audience reached 18.5 million in 2007, according to eMarketer and was projected to top 65 million by 2012 with 25 million listeners downloading one or more podcasts a week.

Ad spending on podcasts in the U.S. is also expected to creep up, from $165 million in 2007 to $435 million in 2012.

Major podcasting networks like Revision3 are growing with the medium's success by revamping their websites and adding new programming.

If you're not already a podcast consumer, then check out the podcast section in iTunes. There's a lot of great stuff from tech shows to yoga workouts. And they are all free. I usually watch 5-10 podcasts a day on either my iPod Touch or Apple TV. Makes the bus ride to work much more enjoyable.



Here are a few favorites:

• Diggnation - weekly rundown of the front page stories on Digg.com
• Tiki Bar TV - drinking games
• Unboxing Live - take a new gadget, and open it up while the camera is rolling
• Midwest Teen Sex Show - explores topics concerning teen sexuality from gym class to syphilis
  
• The Totally Rad Show - movie, comic books and game reviews
• Make Podcast - how to tweak, hack, and bend technology any way you want
• Play Value - the history of video games.
• NBC Nightly News - the full TV broadcast sans commercials
  

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Labels: internet, podcasting, video

Last week Apple sent out an email (screenshot courtesy of TechCrunch.com) to video podcasters asking them to increase the quality of their productions and start formatting their videos for the big screen. Since the launch of the Apple TV (full review here) in March, Apple TVs have been selling like hotcakes and video podcast subscription numbers have skyrocketed.

Apple TV owners, who don't necessarily want to spend lots of money in the iTunes Store, are gobbling up video podcasts like never before. Even though there currently isn't any HD quality videos for sale in the iTunes Store, the Apple TV is capable of HD video playback. So several popular video podcasters, including The Washington Post, TWIT (MacBreak), Revision3 (Diggnation) and Vintage Tooncast, have decided to fill the void of HD content by distributing their podcasts in HD or hi res quality.

Why hasn't everyone started distributing their video podcasts in HD? Money. Not only does producing an HD podcasts require extra hard drive space (roughly 4 times more), special cameras and editing software, but just hosting these giant video files on the Internet can be enough to bankrupt your entire production. For example, the iPod Video version of MacBreak episode 63 is 21 MBs. The HD version is 93 MBs. To help alleviate increased HD production costs, many podcasters have reached out to HD television manufacturers like Samsung and Panasonic to get them to sponsor their new HD podcasts.

For video podcasters who are still producing content at 320x240 but want to do something to increase quality, there is an intermediary step before going HD. Podcasters can start by migrating their productions to 640x480, or even 640x360 (letterbox). This way their video files will still be compatible with portable media players like the Zune and iPod, but will also work on the Apple TV. If the material is carefully encoded, it will look as good or better than typical TV.



Apple listed the following tips and recommendations in their email to all video podcasters:

• Encode at 640×480 or 640×360. This will look much better than 320×240 on HDTV, and will still port to the iPod. While 720p looks great, they say, it won’t work on an iPod.
• Don’t make two formats for different resolutions - it dilutes the popularity of the podcast and reduces exposure in charts.
• Don’t add letterboxing to make videos to a 4:3 aspect ratio. Leave them at 16:9.

According to both the Taipei Times and Cnyes.com, Inventec, the Taiwanese vendor Apple selected to manufacture the Apple TV, is drastically increasing production on several Apple products including the iPod, iPhone and especially the Apple TV. Apparently Apple plans to sell over a million Apple TVs in the US before the American Thanksgiving holiday, and at least another million by Christmas.

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Labels: apple tv, podcasting